Social mobility masterclass for employers #4: Advocacy
October 27, 2020 | SMC Admin
Advocacy – becoming an advocate for change, with PWC
The fourth session in our employers’ masterclass series, Advocacy, took place on 15 October. Our previous sessions covered outreach, hiring and culture & leadership. Advocacy with PricewaterhouseCoopers (PWC) is about changing perceptions and striving for change beyond your organisation.
Once you have pin-pointed the commercial, as well as the moral, arguments for increasing socio-economic diversity, it then becomes about using the tools, connections and opportunities at your disposal to become a force for change. This may be by building a presence at industry-specific events, playing an active role in national campaigns, linking up with other employers on joined-up initiatives, or leveraging your supply chain. It’s all about having an active national voice, to drive a sustainable change.
Advocating for change will not just do good, it will increase your visibility as a business and has the potential to shape your reputation. A forward-thinking, inclusive ethos positively affects reputation, as customers and clients increasingly want to see diversity reflected in the brands they are associated with. And embracing diversity drives innovation – an ‘innovation mindset’ is six times higher in the most-equal cultures*, something that both your business and sector as whole can benefit from.
This session took the form of:
• A short presentation by the Social Mobility Commission, we are leading advocates for social mobility in England, who produce a rich body of research and guidance for employers.
• An in-depth case-study from PWC who will be talking about what they do to inspire others to take action.
• An interactive workshop for employers in which to explore ideas, share insights and tackle some of the road blocks.
Using the insights from that workshop we are sharing a checklist Masterclass: Advocacy afterpack to help you refine your ideas. And you can find a video of the presentation and case-study above if you’ve not already watched it.
Our employers’ toolkit is also packed with ideas on the data you can use to measure progress, build a strong outreach programme or create a more inclusive culture. Each individual section includes tailored guidance, as well as videos that will give you our top tips on the key themes of data, outreach, hiring, progression and culture & leadership – enabling you to become a real change-maker in this space. You can watch the culture & leadership video below.
We hope that you find these tools and videos both insightful and inspiring.
Our fifth session in this series, Progression with Ministry of Justice (MoJ) is about how you can support employees throughout their careers, by offering equal access to opportunities. It takes place on Thursday 12 November at 2pm.
* Accenture’s Getting to Equal report, 2019
Latest news and blogs
Apprenticeships & social mobility: you can help apprenticeships reach their social mobility potential
The Social Mobility Commission’s new toolkit: ‘Apprenticeships that works for all’ has been launched today (14 October). This blog explores the current apprenticeship landscape and sets out why we developed this toolkit. View the toolkit We hosted a virtual toolkit launch event on Thursday 14 October, where a panel of experts explore key challenges around […]
Comedian Rob Beckett has spoken up about the class divide in comedy and his heroes "imagining what a working-class person’s life is."
Rob reflects many working class people’s experiences entering the creative world, including being unable to work for free.
We know the creative industries are heavily skewed towards hiring and progressing people from more privileged backgrounds. But it is vital they stay in tune with and reflect their audiences.
Our Creative industries toolkit is designed to help the industry be more #CreativeAndDiverse. Take a look 👇Find out more