Case studies

Linklaters

Linklaters was aware of the potential for employees from lower socio-economic backgrounds to feel like they weren’t truly fitting in at work and might not be able to identify with anyone else from a similar background because of assimilation.

As a result, the firm launched storytelling campaigns to raise awareness of the number of its people from disadvantaged backgrounds succeeding in the firm. ‘Know my Name, Know my Story’ is one of several campaigns featuring employees from all levels and across both the law and business functions of the firm. The campaign highlighted people’s social mobility journey – the type of school they came from, what they felt coming into the profession and what their career journey has been. Senior partners and lawyers from disadvantaged backgrounds were also presented as role models.

The campaign has helped shed light on their diversity and inspire others to progress via role modelling.