ELLE and Social Mobility Commission launch initiative to find the next generation of creative talent
July 21, 2020 | SMC Admin
ELLE UK today launched a joint initiative with the Social Mobility Commission to find the next generation of creative talent in the UK.
“Everyone deserves a door to be opened for them” said our Commissioner and Editor-in-Chief of Elle UK, Farrah Storr, talking about the initiative which has given students aged 16 to 19 unparalleled access to the creation of the landmark September issue, featuring cover star Adwoa Aboah.
Together with the Social Mobility Commission, ELLE UK approached schools to find 12 students to help put together the issue. It was a hard task, with Covid-19 depriving thousands of GCSE and A-level students from the finale they deserve. So they looked to the UK’s overshadowed corners to find hidden talent; corners where opportunities are statistically at their lowest. Each student worked alongside an ELLE mentor to get an understanding of the process. They contributed ideas on everything from the creative direction of shoots to the drafting of headlines.
“Over the coming months, you will see further opportunities across ELLE UK, as well as a firm commitment from our publishing company about how we better support, promote and open the door to marginalised groups and voices across the country.” Farrah added.
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