Accenture wanted to make their graduate assessments more inclusive and less intimidating to candidates from lower socio-economic backgrounds who might not be as prepared or familiar with the process. It transformed the process to focus on potential and added a learning element to prepare candidates to showcase their best.

Accenture uses digital tools to identify potential, regardless of qualifications, and to support candidates through the process. Initial applications are contextualised before being reviewed alongside a profile of the candidate’s interests, values and aspirations. To address any knowledge gaps that may place them at a disadvantage, a digital platform gives candidates a chance to learn about consulting and Accenture before being assessed. Virtual reality technology places candidates in situations where they can show their potential through their behaviour and attitudes.

Every year, 700 graduates are chosen from c.23,000 applicants on the basis of potential and merit rather than experience and background.