In an industry that has shown a bias toward traditional forms of education, MediaCom’s leadership team has taken a different stance by understanding different backgrounds, life experiences and future potential as more valuable to a business than qualifications.
MediaCom is a large media communications specialist, which employs 1,700 people in offices across the UK (as well as thousands of other employees across the globe). The company has embedded its commitment to social mobility in its apprenticeship programme by removing an emphasis on existing qualifications while elevating apprenticeships as an invaluable route into the sector. Apprenticeships are also offered to existing employees to enhance their progression opportunities and earning potential.
Over the past few years, MediaCom has supported around 110 apprentices with most of them staying at the agency for several years and progressing quickly within the company. Some have even gone on to look after the apprenticeship programme that gave them their career start. More importantly, this initiative has changed the way people in the business think about what talent looks like and what makes someone fit for the job.
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